From the film’s storyline and promotional events to its star-studded cast, The Sky Is Pink was undeniably one of the most anticipated films of 2019. Just as we thought it would provide tough competition to the Hrithik Roshan and Tiger Shroff-starrer War at the box office, the Priyanka Chopra project has proved otherwise. Despite receiving a positive response from film critics, it opened to a slow start at the box office, raking in an estimate of INR2.50 crore on the first day of its release. The film has hit cinema screens nine days after the Siddharth Anand-helmed directorial which slammed several records in its first week of gracing theatres.
The film also stars Farhan Akhtar and former Bollywood actor Zaira Wasim in pivotal roles. Film analyst Girish Johar told the Hindustan Times earlier that The Sky Is Pink would make a business of between INR3 crore and INR4 crore on its opening day. However, its actual figures remain far behind the predicted collections. “It is an upmarket film, a human drama for limited audience. It will release only in big cities and metros and will possibly open at around INR3 crore to INR4 crore. There is some buzz due to Priyanka and Farhan. The performance of the film will largely rely on word of mouth during the second half and the following weekend. It’s not a 100 crore film. It should not be a benchmark for appreciation of a film.”
Girish had however, specified that it is not an INR100 crore film. Meanwhile, War has already surpassed the INR250 crore mark and is only soaring higher at the domestic box office, collecting INR6.50 crore on Friday. Its opening day numbers were INR51.6 crore. The Sky Is Pink, directed by Shonali Bose, had received a standing ovation at the Toronto International Film Festival, where it premiered last month, and has been praised by several Bollywood celebrities too. It unravels the story of Aisha Chaudhary, who became a motivational speaker after being diagnosed with an immune deficiency order at the age of 13.