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Designer Demna Gvasalia is hitting the refresh button on his career and has announced that he will be stepping down as head designer at Vetements, the popular Parisian label he founded with his brother, Guram, in 2014.
“Vetements has always been a collective of creative minds. We will continue to push the boundaries even further, respecting codes and the authentic values of the brand, and keep on supporting honest creativity and genuine talent,” Guram Gvasalia, co-founder and chief executive officer of Vetements, told WWD. “What Demna has accomplished over the past few years represents a key chapter in the story of Vetements. We are very grateful to Demna for having contributed to the great momentum of the house.”
When Vetements entered the fray in 2014, the Georgian designer set out to turn the fashion industry on its head, operating as a brand focused on putting its own rugged, deconstructed oomph to classic everyday garbs. Demna also had a humorous side. Who could forget Vetements making the DHL Express logo t-shirt the It-shirt of 2018? Or his Vetements spring summer 2020 collection, which featured playful takes on popular logos like Internet Explorer, Heineken, Planet Hollywood and more.
That said, the Maison Margiela and Louis Vuitton alum feels like his mission at Vetements is complete.
“I started Vetements because I was bored of fashion and against all odds fashion did change once and forever since Vetements appeared and it also opened a new door for so many,” Demna told WWD. “So I feel that I have accomplished my mission of a conceptualist and design innovator at this exceptional brand and Vetements has matured into a company that can evolve its creative heritage into a new chapter on its own.”
With Vetements behind him, Demna will continue his role at the head of fashion’s other disruptive label, Balenciaga.